ITC MEA Issue 02 | Page 35

INDUSTRY VIEW geopolitical uncertainty still influences the cost and availability of raw materials. Even in growth markets, these factors create feedback loops that quickly ripple through business operations, impacting costs, delivery timelines and ultimately pricing. As a result, customers are becoming more price conscious, competition is intensifying, and margins are under constant pressure. In this environment, the ability to
Vibhu Kapoor, Regional Vice President, Middle East, Africa and India at Epicor
INTELLIGENT TECH CHANNELS MIDDLE EAST AND AFRICA 35