PUBLICATION
MIDDLE EAST & AFRICA
INTELLIGENT TECH CHANNELS
Intelligent briefings for Middle East and Africa channel partners
MOVING BEYOND THE BOX The new role of distributors
GROWING THE NEXT GENERATION Oracle is betting on partners to unlock the mid-market opportunity
THE NEW BATTLEGROUND Data-driven pricing becomes a competitive advantage
ISSUE 02
CREATING THE CHANNEL FOR WHAT’ S NEXT
Steve Lockie, Managing Director of TechBridge Distribution MEA, shares why creating new market opportunities, executing locally and enabling partner profitability remain central to the company’ s channel-first strategy.
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