INDUSTRY VIEW
A NEW NARRATIVE FOR THE CYBERSECURITY CHANNEL
Hadi Jaafarawi, Regional VP – Middle East and Africa at Qualys, explains how Value at Risk and cyber risk quantification can help channel partners shift the conversation from technology features to business outcomes.
The United Arab Emirates’ cybersecurity sector was expected to be worth US $ 543.47 million in 2025 and shows no signs of deceleration this year. Revenues are projected to keep growing at a CAGR of 6.88 % to 2030, to reach US $ 757.98 million. But while threat actors continue to bolster their arsenals with the latest developments in generative and agentic AI, the country’ s enterprise decision-makers are wondering if their cyber-investments will pay dividends.
As we progress through 2026, UAE business leaders will be aware they are in the final furlong of Vision 2030. Anxious to avoid a stumble, many will ramp up protection of their digital assets. Subsequently, cybersecurity competition will continue to heat up as players from global vendors to local integrators jostle to provide the latest capabilities – Zero Trust architecture, AI-powered analytics, and managed and cloud-native security services.
Hadi Jaafarawi, Regional VP – Middle East and Africa at Qualys
Amid the white noise of sector growth, how should the cybersecurity channel approach the challenge of differentiation? What do end customers really care about and how can channel partners build a narrative to reach them? We believe the key to winning modern cybersecurity customers’ hearts and minds is Value at Risk( VAR).
34 www. intelligenttechchannels. com / middle-east-africa