ITC MEA Issue 01 | Page 10

NEWS
Datacentrix launches enterprise CPaaS platform

Effective communication has become the backbone of every successful business, critical to both operational efficiency and customer experience. Recognising this shift, leading hybrid ICT systems integrator Datacentrix has officially launched its Communication Platform as a Service( CPaaS) offering, designed to help organisations to streamline and enhance business messaging across multiple channels.

“ Companies today rely on communication at every layer of their operations,” explained Jenna van Deventer, Sales Manager at eNetworks, a wholly owned Datacentrix company and licensed ISP.“ From system alerts, security notifications and transactional messaging to customer promotions, reminders and support interactions, communication has become critical to both business operations and customer engagement.
“ The challenge is that managing these interactions across multiple channels often introduces significant complexity. Businesses frequently have to contend with multiple vendors, fragmented platforms, integration challenges and evolving compliance requirements, creating inefficiencies and making it difficult to deliver a consistent, scalable communication strategy.”
Datacentrix’ s CPaaS platform enables organisations, from midmarket businesses to large enterprises, to consolidate communication into a single, integrated environment. Whether supporting simple
Jenna van Deventer, Sales Manager at eNetworks
notification services or sophisticated multi-channel engagement strategies, the platform provides the scalability and flexibility required to manage communications more effectively.
Through the Datacentrix CPaaS solution, businesses can access a wide range of communication channels, including bulk SMS, RCS, WhatsApp bots, business messaging, USSD services, short codes and branded senders.
LinkShadow partners with Redington for Africa expansion

LinkShadow has announced a strategic pan-African distribution partnership with Redington, a leading technology aggregator and innovation catalyst. The collaboration marks a significant milestone in LinkShadow’ s global growth strategy and will enable enterprises across Africa to strengthen cyber resilience through advanced threat detection, data security, and identity protection capabilities.

As organisations across Africa rapidly embrace cloud computing, artificial intelligence, digital banking, smart infrastructure, and connected services, cyber risk has emerged as one of the most critical business challenges facing enterprises today. The increasing sophistication of cyberattacks, coupled with expanding digital footprints and evolving regulatory requirements, is driving demand for intelligent, scalable, and integrated cybersecurity solutions that can provide visibility across increasingly complex environments. Through this partnership, Redington will leverage its extensive regional channel ecosystem and market reach to bring LinkShadow’ s next-generation cybersecurity platform to enterprises, government entities, critical infrastructure providers, and managed security service providers( MSSPs) across the continent. Together, the two organisations will empower customers to proactively identify threats, reduce security blind spots, accelerate incident response, and strengthen overall cyber resilience.
10 www. intelligenttechchannels. com / middle-east-africa